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Kamil Kleszyk, 24 November 2023, 07:32

Following criticism leveled at Ubisoft for ads appearing during gameplay in Assassin's Creed: Odyssey, the company is defending itself, claiming that a „technical issue” was to blame.

Adrian Werner, 17 September 2023, 22:50

A group of mobile developers has turned off Unity's ad system in their games in protest of changes to the terms of use for the company's engine.

Kamil Kleszyk, 30 August 2023, 15:38

With the upcoming release of Starfield, Bethesda has launched an interesting promotional campaign for its RPG.

Kamil Kleszyk, 19 May 2023, 15:57

Although the issue of in-game ads has quieted down somewhat in recent months, Microsoft is still considering introducing them. The company is also debating the use of a solution known from the PlayStation Plus service.

Zuzanna Domeradzka, 30 January 2023, 16:50

Sony is advertising the PlayStation 5 with an interesting commercial spot and announces that buying the console is to be „even easier.” Check out the well-known game characters in the video.

Kamil Kleszyk, 24 May 2022, 13:03

The U.S. Federal Trade Commission plans to tighten regulations on posting fake positive reviews online to sell products or services, including video games.

Krzysiek Kalwasinski, 19 April 2022, 18:33

Microsoft is said to be working on tools that will enable developers of F2P games to allocate ad space in their titles.

Arkadiusz Strzala, 15 March 2022, 13:23

One user of the Windows Insider program noticed an ad in the Windows 11 file explorer window. Fortunately, this is just testing - I don't think anyone outside of Microsoft thinks this would a good idea.

Milosz Szubert, 19 November 2021, 13:52

Nike has created so called Nikeland in Roblox, where players can take part in various mini-games. The move is aimed at advertising the brand.

Paul Musiolik, 02 November 2021, 21:28

Sony has used its most popular characters to advertise the Champions League. Kratos, Nathan Drake, Ratchet and Aloy all help out players on the field.

Jacob Blazewicz, 14 October 2021, 12:55

Ads as comments on posts is Twitter's new idea, which the service will be testing in the coming months.

Adrian Werner, 02 October 2021, 21:54

Google has announced a timetable for moving away from the Manifest V2 spec. Its abandonment may cause big problems for ad blocker developers.

Hubert Sledziewski, 28 September 2021, 20:37

Far Cry 6 will debut next week. In a bid to heat up the atmosphere ahead of the game's release, Ubisoft has unveiled Chicharron's Escape, a wacky TV commercial, in which the guerrillas are led into battle by an incredibly brave rooster.

Damian Gacek, 05 September 2021, 18:11

Star Citizen certainly stirs many emotions - from admiration to irritation and even indignation. This time, one of the fans decided that he's had enough of the game's opaque advertising policy and decided to do something about it.

Jacob Blazewicz, 07 July 2021, 20:09

The possibility of the appearance of commercials straight from television in games on PC and consoles through the platform PlayerWON is not an inconvenience, but giving power over this type of advertising into the hands of players. At least that's what Simulmedia says in a new article.

Jacob Blazewicz, 02 July 2021, 14:08

Electronic Arts, Hi-Rez Studios and other publishers will be able to display advertising spots in their games. All thanks to the playerWON platform from Simulmedia.

Filip Wegrzyn, 23 June 2021, 16:44

The final version of the Cyberpunk 2077 Blade Runner Ads mod, which completely replaces the ads in Night City with thse known from the Blade Runner movies, was released on the popular modding platform NexusMods.com.

Michael Kulakowski, 03 March 2021, 21:46

Google is making big changes to its existing business model. The company has announced that it will stop selling ads that use users' search and browsing history. The existing solutions will be replaced by new data collection techniques that are based on anonymous information covering large groups of Internet users.

Arkadiusz Strzala, 01 March 2021, 14:03

Facebook has released an ad video that attempts to warm up the image of ad tracking. It is mainly aimed at Apple device users and related to the introduction of App Tracking Transparency.

Adrian Piotrowski, 08 February 2021, 14:50

During this year's Super Bowl we got to see ads from such brands as Amazon, Cadillac, Doritos and Jeep.

Bart Swiatek, 11 January 2021, 16:13

Since October last year, more than 120,000 videos devoted to plastic surgery, especially rhinoplasty, have appeared on TikTok. Some of them are ads of plastic surgeons who bypass the platform's restrictions. Content of this type is very popular among teens, which is a concern for experts.

Milosz Szubert, 07 December 2020, 20:36

Microsoft has released a new video advertising the Xbox Series X console, called Lucid Odyssey. It was directed by the well-known New Zealand director Taika Waititi, and starring youtuber and streamer MoonLiteWolf.

Bart Swiatek, 23 November 2020, 13:44

YouTube has made changes to the terms and conditions of the platform, as a result of which ads will be displayed in all videos, regardless of the choice of the content creator and participation, or lack of thereof, in the YouTube Partner program.

Milosz Szubert, 18 November 2020, 22:32

The Oxford Circus station of London metro has changed its entry signs to ones inspired by PlayStation controller buttons. This was done for tomorrow's launch of PlayStation 5 in the UK.

Paul Musiolik, 06 November 2020, 12:58

A huge Cyberpunk 2077 ad appeared on Times Square. CD Projekt RED is spending millions on marketing.

Bart Swiatek, 28 October 2020, 20:34

Sony has released the launch ad for PlayStation 5. It is quite a bold advertisement - it compares to the console's launch to exploration of space.

Jacob Blazewicz, 19 October 2020, 22:30

Another commercial for Cyberpunk 2077 has been released online. On it, Keanu Reeves is asking us an important question about our adventure in Night City.

Bart Swiatek, 13 October 2020, 13:25

Burger King released an online ad that refers to PlayStation 5, with sound that is likely to accompany the booting sequence of the console. This matches an earlier leak showing the booting of PS5.

Jacob Blazewicz, 01 October 2020, 14:10

The NBA finals brought with them a new teaser of Cyberpunk 2077, featuring Keanu Reeves.

washi, 14 September 2020, 22:05

PlayStation 5's advertising campaign is in full swing - Sony released a new spot today. The Edge is designed to show that play will have no limits.

Agnes Adamus, 14 September 2020, 21:52

Crash Bandicoot 4: It's About Time got quite a unique advertisement in Japan. In the ad we see a person dressed up as the title character, dancing with his family of three to the rhythm of characteristic music.

Bart Swiatek, 09 September 2020, 14:21

In a recent interview, Netflix co-founder Reed Hastings revealed why his platform does not need ads. The businessman believes that the model used by his company offers more stable revenues and greater potential for growth.

Milosz Szubert, 07 September 2020, 17:29

Electronic Arts decided to turn off the ads in EA Sports UFC 4, which appeared for a few moments at the beginning and end of replays. This is the result of a storm caused by the players on the Internet.

Bart Swiatek, 27 August 2020, 17:59

Facebook reported that the changes that Apple plans to introduce in the iOS 14 operating system could contribute to a very significant decrease in revenues from Audience Network advertising. It may turn out that further offering it on Apple's platform will be pointless.

Bart Swiatek, 21 August 2020, 12:14

Ogilvy marketing agency prepared for its client - Burger King fast food chain - a campaign which was based on smuggling ads into transmissions of popular streamers. A plug-in created by Streamlabs was used for this purpose, which enables text to be translated into speech and published as short, personalized messages from plegers during the stream.

Milosz Szubert, 20 August 2020, 20:40

An ad for PlayStation 5 was released on the web. It first leaked from Hungarian source, but a few hours later it will was also officially displayed in other countries.

Bart Swiatek, 10 July 2020, 13:19

American Facebook and Instagram users have been given the opportunity to block advertising related to politics, elections and social issues.

Mateusz Popielak, 01 July 2020, 14:27

More and more users of Samsung Galaxy smartphones complain about the large number of ads. They appear in many of the deafault apps.

Bart Swiatek, 22 June 2020, 15:34

Google will have to pay a fine of 50 million Euros for violating user privacy and improperly obtaining permission to display personalized ads. The ruling concerns a case from January, last year.

Mikolaj Laszkiewicz, 08 June 2020, 11:56

The Brave web browser generated money by swapping links typed in by users with its own.

Arkadiusz Strzala, 15 May 2020, 13:18

Google has revealed plans to introduce to Chrome a limit of resources that can be used by ads on website. This is to reduce battery consumption and transfer.

Mateusz Popielak, 29 April 2020, 15:27

In the first quarter of 2020, the Alphabet group, which includes Google, recorded an increase in YouTube revenue. The difference is over 30% compared to last year.

Bart Swiatek, 27 April 2020, 11:11

It seems that Facebook has not abandoned its plans to introduce ads to WhatsApp. The company wants this type of content to be personalised using data obtained on its social website.

Bart Swiatek, 26 February 2020, 14:47

Facebook has announced that it intends to ban several advertisements of COVID-19 coronavirus medicine, which are said to spread fear and play on user emotions. The company does not want the website to be used for disinformation and making money from the commotion associated with this epidemic.

Bart Swiatek, 06 February 2020, 13:33

The Coalition for Better Ads announced in a press release that it has developed a new standard for short video advertising. Chromium-based browsers, starting with Google Chrome in August this year, will implement solutions to force changes on website administrators.

Peter Doron, 22 January 2020, 13:25

The Insider program is testing another format of advertisements in Windows 10. This time it is about banners in WordPad, encouraging the use of Office Web Apps.

Christian Pieniazek, 14 November 2019, 21:14

Electronic Arts presented an atmospheric ad for Star Wars Jedi: The Fallen Order, which will launch tomorrow on PC, PlayStation 4 and Xbox One. The video was released at this year's X019.

Milosz Szubert, 09 September 2019, 17:13

Google has announced bans for advertising of medical products and therapies that have not been adequately researched and proven to be effective. This has met with the approval of the medical community.

Bart Swiatek, 08 April 2019, 14:55

The latest update of the Google Assistant has the program displaying ads in response to some user queries. Whether the feature will make it to all language editions of the Assistant remains to be seen.

Bart Swiatek, 18 February 2019, 14:00

Google decided to withdraw from the planned changes to the Chromium engine, the technology behind the Chrome browser, which were to prevent users from employing ad-blocking browser plugins.